WhatsApp Business Account Tiers (360dialog)

WhatsApp will review your WhatsApp Account to ensure it is compliant with the WhatsApp Commerce Policy. Be sure to examine the policy closely to make sure your business is compliant.

WhatsApp will also approve your company's Display Name. Display Name Guidelines are very strict, and names will often get rejected for small details or minor discrepancies between the name and the Facebook Business, website, or social media. To avoid this, make sure you thoroughly review Facebook's guidelines.


1. Limited Access Tier

Upon completion of the embedded signup

  • Respond to unlimited customer-initiated conversations in 24-hour messaging windows

  • Ability to send business-initiated conversations to 250 unique customers in a rolling 24-hour period per phone number

  • Register up to 2 phone numbers

2. Standard Access Tier

Approved Facebook Business Verification

Gives access to:

  • More than 2 phone numbers

  • Higher template messaging limits (1000, 10000, 100000 unique customers/day)

  • An Official Business Account (OBA) - Any business that requires an OBA must complete Business Verification.

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