This article will outline how to monitor the performance of your broadcast campaigns, so you can gain insights on areas for improvement or engagement optimization. 

Viewing broadcast analytics

To view the analytics of a published broadcast: 

1. Click on it in the table on the "Broadcasts" main page to access its settings page
   
2. Click on the "Analytics" tab.
   

The "Analytics" tab consists of the following sections:

1. Broadcast message delivery status: An overview of the broadcast message delivery statuses. The table below outlines the different statuses and what they mean:

2. Filtering options: Filter broadcast recipients to view them by message delivery status
3. Broadcast audience table: View broadcast recipients in the table. Each column represents recipient details where you can view their contact name, message delivery status, phone number, labels, last updated time, and remarks (for “Failed” statuses only) 

Use the left and right arrow buttons at the bottom of the table to navigate between pages of the table.

How are broadcast metrics calculated?

A contact can be counted under multiple message statuses, depending on whether their broadcast message was sent, delivered, read, or replied to.

Here's how the statuses are calculated:

• Sent, Delivered, and Read: These statuses are connected. Messages counted as Read are also included in Delivered and Sent.
• Replied: Counts contacts who replied within 3 days of the broadcast, regardless of whether their messages were marked as Delivered or Read. Messages that failed to send are excluded.
• Failed: Includes messages that failed to send, as well as contacts SleekFlow couldn't send messages to. Some of these contacts may not be included in Sent.

For example, if a contact receives your broadcast, reads it, and replies, they will be counted under Sent, Delivered, Read, and Replied at the same time.

How are percentages calculated?

All percentages are calculated based on the total Sent count, including messages that failed after SleekFlow attempted to send them.

For example,if SleekFlow attempts to send 100 messages:

• 80 messages are delivered: The Delivered rate is 80%.
• 10 messages remain in Sent status: These messages are included in the total Sent count but not in the Delivered or Failed count.
• 10 messages failed

How WhatsApp read receipts affect your broadcast results

The Read status depends on whether recipients have enabled read receipts in WhatsApp.

• Read receipts enabled: When a recipient opens your broadcast message, it will be counted as Read, even if they don't reply.
• Read receipts disabled: Even if a recipient reads your broadcast message, it will remain as Delivered because WhatsApp doesn't provide a read confirmation.
• Replied: Recipients who reply within 3 days of the broadcast will be counted as Replied, even if their message status remains Delivered.

Managing broadcast recipients

You can add recipients from the table in the "History” page to a contact list to perform follow-up actions (for example, adding recipients with a failed message delivery status to a list for manual follow up).

Add recipients to a list by:

1. Selecting the recipient(s) you want to add to a list in the table
2. Click "Add to list" in the table action header

Exporting broadcast history

You can export a broadcast's history as a .CSV, with the exported file showing all of the recipients and their broadcast message delivery status. Export a broadcast's history as .CSV by: 

1. Going to the broadcast settings page of the broadcast you want to export 
2. Clicking on the "Export .CSV" button at the top right of the page

Alternatively, you can also export a broadcast's history as a .CSV by:

1. Going to the "Broadcasts" main page and locating the broadcast in the table 
2. Hovering on it, clicking on the  icon, and then selecting "Export .CSV"

Why do the dashboard and CSV export show different results?

The broadcast dashboard and CSV export calculate message statuses differently, so you may notice differences between their results.