Triggers are the foundation of any automated workflow, defining the event that initiates your flow and enabling you to automatically respond to specific actions. Flow Builder offers a diverse range of triggers to cater to various use cases, ensuring your flows respond to a range of customer interactions and events.
In this article, a summary of all the different flow triggers is provided so you can choose the right ones to meet your business needs. The table below outlines all available flow triggers and how they initiate a flow:
| Trigger name | Description |
| Incoming message received | Initiates the flow when a customer sends a message to your business |
| New customer message received | Initiates the flow when a new customer sends their first message to your business |
| Incoming messages from Click-to-WhatsApp (CTWA) ad | Initiates the flow when a customer clicks on a Click-to-WhatsApp ad and sends a message |
| Outgoing message sent | Initiates the flow when you send a message to a customer |
| Conversation status updated | Initiates the flow when the status of a conversation changes, e.g., from open to closed |
| New contact added | Initiates the flow when a new contact is added to your SleekFlow account |
| Contact property updated | Initiates the flow when a contact’s information is updated |
| Label added | Initiates the flow when a label is added to a contact’s profile |
| Label removed | Initiates the flow when a label is removed from a contact’s profile |
| Added to list | Initiates the flow when a contact is added to a contact list |
| Removed from list | Initiates the flow when a contact is removed from a contact list |
| Webhook received | Initiates the flow when a webhook is received from an external platform |