The AI Growth Widget allows you to collect leads from your website through a pre-chat form or SMS entry point. Once visitors submit their details, SleekFlow automatically creates or updates Contacts, triggers an automated Flow, and sends instant acknowledgements to keep the conversation going.

This feature is ideal for admins managing automation setup and marketers who want to capture website traffic and route leads efficiently.

In this article, we’ll guide you through how to set up contact collection with the AI Growth Widget, connect it to your Flow, and send automated replies.

Benefits and use cases

Pain points solved

• Slow lead follow-up: Traditional website forms delay responses and risk losing potential customers.
• Manual replies aren’t 24/7: Without automation, leads generated outside working hours may go cold.
• No instant acknowledgement: Visitors often drop off if they don’t get a confirmation or reply right away.

Common use cases

• Instant auto-reply on chat or SMS: Use variables like {{name}} or {{topic}} in an AI Reply to personalize acknowledgements.
• Automatic contact creation: Map and save contact details like phone, email, source, and consent.
• Trigger nurturing Flows: Automatically send materials such as pricing decks or booking links.
• Notify internal teams: Send an internal notification with lead details and quick links to the conversation or contact record.

Setting up contact form for AI Growth Widget

Enable AI Growth Widget contact form

There are two ways to enable the AI Growth Widget contact form:

Via AI Growth Widget’s advanced settings page

1. Click on the icon to go to the “Channels” page
2. In the left-sided panel, click on “AI Growth Widget” to go to the “AI Growth Widget” channel settings page
   
3. You will be redirected to the AI Growth Widget page
   
4. Go to “General” tab
   
5. Under “Additional settings”, toggle on the “Require contact details from website visitors” feature
   
6. Once you have toggled on the feature, you can choose to set phone number and/or email address as required fields
   

Via AI Growth Widget’s SMS entry point

1. Click on the icon to go to the “Channels” page
2. In the left-sided panel, click on “AI Growth Widget” to go to the “AI Growth Widget” channel settings page
   
3. You will be redirected to the AI Growth Widget page
   
4. In the “Channels” tab, locate the “SMS” channel card
   
5. Toggle on “SMS” channel
6. Once you have toggled on “SMS channel’, the first channel will be pre-selected for you. 
   
7. You can click on the drop-down menu to select which SMS channel you would like to set up for this contact form
   
8. When a visitor clicks into the SMS entry point on your AI Growth Widget, a contact form will appear directly within the chat interface.
   
   1. Visitors can:
9. Enter their phone number and enquiry details.
10. Submit the form to create a new Contact record automatically in SleekFlow
11. Once the form is submitted, the system will:
    1. Store the visitor’s input under the corresponding contact properties.
    2. Trigger any active Flow using the “Contact form received” trigger node for that widget.
    3. ℹ️ Note: The visitor’s marketing consent status is reflected under the contact property Subscriber. This property helps determine whether the contact can receive promotional or automated messages.
        

Configuring “Contact form received” trigger node

The “Contact form received” trigger node in Advanced Flow Builder detects when a website visitor submits a contact form via the AI Growth Widget. This trigger lets you automate follow-ups, send confirmations, or assign leads instantly.

For detailed setup steps, field options, and filter logic, see our Help Center article on Configuring “Contact form” trigger node.

Recommended setup and best practices

Once your Contact form received trigger is configured, you can build additional steps in the Flow to automate responses and streamline lead routing.

Below are recommended configurations to ensure a smooth, responsive experience for both visitors and your team.

1. Send instant auto-acknowledgement via AI Reply
   1. Add an AI Reply (or Send message) node after this trigger node
      1. Use variables like {{name}} and {{topic}} to thank the lead and confirm their message has been received.
   2. Example: “Thanks, {{name}}! We’ve received your message about {{topic}}. Our team will reply within business hours.” 
      1. Supported channels: AI Growth Widget, WhatsApp, or SMS, depending on your entry point.
2. Assign or route leads automatically
   1. Add an “Assign to” node
   2. Route leads by topic, region, or AI score to the right team or set priority levels for faster handling.
3. Notify your team internally
   1. Add an “Internal note” node.
   2. Send a short summary including key fields and a direct link to the conversation or contact record for immediate follow-up.