SMS pricing

Understand how SMS and MMS charges work, including segments, message types, and carrier fees

Written By Frieda Yip (Super Administrator)

Updated at October 15th, 2025

SleekFlow charges for SMS and MMS based on message type, delivery status, and carrier fees. This article explains how units are calculated (segments vs. messages) and how costs differ between inbound, outbound, delivered, and failed messages.

 

Billing units

SMS and MMS are billed differently. SMS is measured in segments, while MMS is measured as full messages.

  • SMS (per segment):
    • SMS is broken into segments depending on length:
      • 1 segment = up to 160 characters (GSM standard)
      • or up to 70 characters if emojis or non-Latin text are used
      • Longer messages are split into multiple segments, and each segment is billed separately

Example:

  • A 300-character SMS in English = 2 segments (billed twice)
  • A 300-character SMS with emojis = 5 segments (since each segment is capped at 70 characters)
 

 

  • MMS (per message):
    • MMS is billed as one unit per message, regardless of text length or media included. Unlike SMS, MMS is not split into segments.

 

Factors that affect pricing

The cost of a message is also influenced by its direction and whether it is delivered successfully.

  • Message direction:
    • Outbound messages: You pay for every message you send (SMS segments or MMS messages).
    • Inbound messages: Messages received from customers are also billed. Inbound rates are usually lower but apply to both SMS and MMS.
  • Delivery status:
    • Delivered messages: Charged normally once handed off to the carrier.
    • Failed messages: If a message fails to deliver (e.g. invalid number, unreachable device), a failed message processing fee may apply. This fee is typically lower than the standard message rate and depends on the carrier.
      • ℹ️ Processing fees only apply when the carrier has already attempted delivery and returned an error status.

 

Carrier fees

In addition to SleekFlow’s standard SMS and MMS rates, some mobile carriers add their own surcharges. These are billed per message or per segment, depending on whether the message is SMS or MMS.

  • When they apply: Carrier fees can be charged on both outbound and inbound messages.
  • Why they vary: The fee depends on the destination country, the recipient’s mobile carrier, and their policies.
  • How they appear: Carrier fees are listed separately from SleekFlow’s message costs in your invoice.
  • Calculation basis: The fee is determined by the recipient’s carrier, not the sender.

 

💡 Carrier fees differ across networks (e.g. AT&T, T-Mobile, Verizon) and are applied on top of SleekFlow’s base rates.

 

 

Pricing

The following tables show SleekFlow’s US base messaging rates and carrier-specific fees.

United States - Messaging cost (in USD)

Message type

Billing unit

Message direction

Cost per unit

SMS

Segment

Outbound - Delivered

$0.0025

Segment

Outbound - Failed

$0.0012 (per message, not per segment)

 

Segment

Inbound

$0.0025

MMS

Message

Outbound - Delivered

$0.025

Message

Outbound - Failed

$$0.0012

Message

Inbound

$0.025

 

United States - Carrier fee (in USD)

In addition to SleekFlow’s base rates, US carriers charge an extra per message/segment fee. This applies to both SMS and MMS.

  • Fees are charged per unit (per SMS segment or per MMS message).
  • The amount depends on the recipient’s mobile carrier.

Mobile carrier

Toll-free Outbound SMS

Toll-free Inbound SMS

Toll-free Outbound MMS

Toll-free Inbound MMS

AT&T

$0.00300

$0.00300

$0.0075

$0.0075

T-Mobile

$0.00300

$0.00300

$0.01

$0.01

Verizon

$0.00400

-

$0.0065

-

US Cellular

$0.00250

$0.00250

$0.005

$0.005

All other carriers

$0.00350

-

$0.01

-

 

💡 Check your usage and balance

You can learn more about viewing your SMS phone number messaging cost and credits in this Help Center article on Managing SMS wallet.

 

 

Phone number fee

To use SMS, you need to keep an active phone number connected to SleekFlow. This number has a monthly fee in addition to message costs.

  • The fee is charged per phone number you keep active.
  • It appears as a recurring charge on your invoice.
  • Message costs and carrier fees are billed separately.

 

💡 Example: If you have two SMS numbers connected, you will be billed two phone number fees each month, even if no messages are sent.