What is WhatApp Business API?

Understand WhatsApp Business API, its features, benefits, and how it can help your business

Written By Iqmal (Administrator)

Updated at July 5th, 2024


WhatsApp Business API, also known as WhatsApp Business Platform, is a two-way messaging tool dedicated to medium-to-large enterprises to engage with customers at scale. Unlike WhatsApp Business App and WhatsApp Personal App, WhatsApp Business API is not an app, but a programming language interface. Therefore, to use WhatsApp Business API, you will need a developer to build user interfaces or a partner with a no-code service platform. 

Businesses in certain industries are not allowed to use WhatsApp Business API, so please read the WhatsApp Commerce Policy to check your eligibility


SleekFlow - Official Meta Business Solution Partner (BSP)

A WhatsApp Business API account can only be applied for through a Meta Business Solution Partner. SleekFlow is one of the official Meta Business Solution Partners that enable you to apply for WhatsApp Business API. Kickstart your WhatsApp messaging journey with SleekFlow by connecting your WhatsApp Business API account.