This flow template helps you engage with customers who interact with your published content by adding a short delay, replying to their comment publicly, and sending a direct message for private follow-up.

When to use this template

Use this template when you want to:

• Respond to post or reel comments more efficiently
• Follow up with customers who show interest in a campaign, product, or offer
• Send product details, discount codes, booking links, or next steps through direct message
• Keep comment sections active while continuing the conversation privately
• Reduce manual replies for high-volume campaign comments

Example use case

Your business posts a reel announcing a limited-time discount. A customer comments “Promo code” or “How to redeem”.

With this template, SleekFlow can automatically:

1. Detect the customer’s comment on the selected post or reel
2. Wait for a short delay, so the response feels more natural
3. Send a public reply, such as “Thanks for your interest! Please check your direct message.”
4. Send a direct message with the discount details or redemption steps

This helps your team respond to campaign-related comments faster while moving interested customers into a private conversation for follow-up.

Set up “Reply to post or reel comments” template

1. Within Flow Builder, click Create new flow.
   
2. In the flow template step, select Reply to post or reel comments under the relevant template category.
   

In the flow canvas, the system will automatically generate a basic flow that includes:

• User comments on a post or reel trigger node
• Time delay node
• Reply comment action node
• Send message action node

These nodes work together as a simple sequence:

Customer comments on a post or reel → SleekFlow waits briefly → SleekFlow sends a public reply → Customer receives a direct message

Configure “User comments on a post or reel” trigger

1. Click on the “User comments on a post or reel trigger” node to open up its node form, which will appear on the right side of the screen
   
    
2. The node form contains the following fields for you to set up the trigger:

• Setup tab
  • Page: Select the connected Facebook Page or Instagram account you want to monitor
  • Post: Select which posts should trigger the flow
    

• All posts: The workflow will trigger whenever someone comments on any post or reel from the selected page or account
• Specific post: The workflow will trigger only when someone comments on one or more posts or reels you choose
• Comment: Select which comments should trigger the flow
  • All comment: The workflow will trigger whenever someone comments on the selected post
  • Comments with specific keywords: The workflow will trigger only when the comment includes the keywords you define.
• Filter tab
  • Enrollment conditions: When toggled on, you can set specific conditions at the “Filter” tab that the customer must meet in order to be enrolled into the flow. 

Configure “Time delay” node

After defining when the flow should run, use the “Time delay” node to add a short pause before the automated direct message is sent.

This template includes a pre-configured Time delay node set to 5 seconds.

1. Click on the “Time delay” node to open its node form.

2. The node form contains the following field for you to set up the trigger:

• Setup tab
  • Delay duration: Enter how long the flow should wait before moving to the next step
  • Time unit: Choose the time unit for the wait time. You can select:
    • Seconds
    • Minutes 
    • Hours
    • Days

Adding a short delay makes the automated response feel more natural, especially when the customer has just replied to your Instagram story.

Configure "Reply post comment" action node

After the 5-second delay, the flow will continue to the “Reply post comment ” action node. Use this node to configure the message that customers will receive after replying to your Instagram story.

1. Click on the “Reply post comment” action node to open up its node form, which will appear on the right side of the screen

2. The node form contains the following fields for you to configure your action:
   • Comment: Configure the content of your reply (For example: Check your DM)
     
   • Like Facebook comment: Toggle this on to automatically like the original comment when the reply is sent. Please note this feature is only applicable to Facebook.
     

Configure “Reply post comment via direct message” action node

1. Click on the “Reply post comment via direct message” action node to open its node form, which will appear on the right side of the screen

2. The node form contains the following fields for you to configure your action:

• Reply type: Select the type of message you want to send via direct message.
  • Message: Enter your message in the text field. You can personalize the message using variables
  • Media:  Upload or drag-and-drop the media file you want to send. 
• Like Facebook comment: Toggle this on to automatically like the original comment when the reply is sent.
  

3. Click “Publish” to activate the flow.

Once published, customers who comment on selected posts or reels can automatically receive a public reply and a direct message. This helps your team manage campaign engagement more efficiently while continuing the conversation privately in SleekFlow.