The trigger is used to initiate a workflow when a specific label is added to a contact. You can use this to automate actions based on customer interaction, conversation topics, or any other relevant criteria. Here are some example use cases:
- If a “VIP” label has been added to a contact, route them to a priority flow and notify your account manager.
ℹ️ Learn more about labels in this Help Center article: Contact label management
Set up "Label is added to a contact" trigger
- Click on the Label added trigger node to open up its node form, which will appear on the right side of the screen

- The node form contains the following fields for you to set up the trigger:
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Setup tab
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Label: Select the label(s) that will trigger the flow when they are added to a contact or conversation. If you select multiple labels, the system will use an OR condition, this means the flow will be triggered when a contact has any one of the selected labels.
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Label: Select the label(s) that will trigger the flow when they are added to a contact or conversation. If you select multiple labels, the system will use an OR condition, this means the flow will be triggered when a contact has any one of the selected labels.
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Filter tab
- Enrollment conditions: When toggled on, you can set specific conditions at the “Filter” tab that the customer must meet in order to be enrolled into the flow.