"Create HubSpot record" action node

Learn how to configure "Create HubSpot record" action in Advanced Flow Builder

Written By Ray Tang (Administrator)

Updated at June 5th, 2026

Table of Contents

Before configuring “HubSpot” action nodes, you will need to have at least one HubSpot integrations connected in your company. You can refer to this Help Center article to learn more about HubSpot integrations.

 

Create HubSpot record

The “Create HubSpot record” action node creates a new record in HubSpot when triggered. You can use it to add new HubSpot contacts, custom objects on HubSpot directly from SleekFlow.

Common use cases include:

  • Lead generation: When a new customer interacts with your business in SleekFlow, create a HubSpot contact for future follow-ups.
  • Sales pipeline automation: When a customer expresses interest in a product, automatically create a new deal in HubSpot.
  • Customer support requests: When a customer submits an inquiry, generate a HubSpot ticket to track and resolve the issue.

To set up the node, follow these steps:

  1. Click on the “Search HubSpot records” action node to open up its form, which will appear on the right side of the screen
  2. The node form contains the following fields for you to configure your action:
    1. Company: Select the connected HubSpot company. If you haven’t set up your HubSpot integration, refer to this Help Center article to learn more about HubSpot integrations.
    2. Object type: Choose Contact, Company, Deal, Ticket, or a Custom object.
    3. Set properties:
      Define the values for the new record
      1. Property: Select the HubSpot field you want to fill (e.g. email, firstname, dealname, subject).
      2. Value: Enter a static value or insert a variable using the {x} picker (e.g. {Contact: email}, {Trigger: order_amount})
      3. Click Add to include more property-value pairs.