The “Contact form received” trigger in Flow Builder activates whenever a visitor submits a contact form through the AI Growth Widget.

It allows admins to instantly acknowledge new leads, respect consent preferences, and automatically route form submissions to the right team — ensuring no opportunity is missed.

In this article, we’ll guide you through how to configure the trigger node, set up consent filters, and design automated responses or routing paths.

Benefits and use cases

Pain points solved

• Delayed follow-up: Instantly respond to form submissions with automated AI replies.
• Manual triage: Automatically route submissions to the right team or queue based on form data or AI-detected intent.
• Inconsistent replies: Send customized acknowledgements and next steps by form topic for a unified brand experience.

Common use cases

• Instant auto-reply with next steps: Send a thank-you message and share an SLA or booking link for topics like “Demo request” or “Pricing.”
• Intelligent routing: Assign leads to Sales or Support teams by topic, region, or urgency detected by AI.
• CRM and reporting: Create or update Contact records and log form submissions into a Custom Object for tracking and analytics.

Set up “Contact form received” trigger node

1. Click on the Contact form received trigger node to open its node form, which will appear on the right side of the screen
2. The node form contains the following field for you to set up the trigger:
   
   1. Filter tab
      1. Enrollment conditions: When toggled on, you can set specific conditions at the “Filter” tab that the customer must meet in order to be enrolled into the flow
         
         1. Configure compliance gates by specifying conditions such as:
            1. contact.property Subscribe = TRUE
            2. marketing_consent = TRUE
            3. ⚠️ Tip: Add a separate guardrail path for contacts without consent — for example, log the submission but do not send outbound messages.