The “AI Growth Widget contact form received” trigger in Flow Builder activates whenever a visitor submits a contact form through the AI Growth Widget.

It allows admins to instantly acknowledge new leads, respect consent preferences, and automatically route form submissions to the right team — ensuring no opportunity is missed.

In this article, we’ll guide you through how to configure the trigger node, set up consent filters, and design automated responses or routing paths.

Benefits and use cases

Pain points solved

• Delayed follow-up: Instantly respond to form submissions with automated AI replies.
• Manual triage: Automatically route submissions to the right team or queue based on form data or AI-detected intent.
• Inconsistent replies: Send customized acknowledgements and next steps by form topic for a unified brand experience.

Common use cases

• Instant auto-reply with next steps: Send a thank-you message and share an SLA or booking link for topics like “Demo request” or “Pricing.”
• Intelligent routing: Assign leads to Sales or Support teams by topic, region, or urgency detected by AI.
• CRM and reporting: Create or update Contact records and log form submissions into a Custom Object for tracking and analytics.
  • Create new contact:
    • When a customer submits a contact form, SleekFlow will automatically create a new contact using the form details.
  • Update contact:
    • Use Update when the customer has contacted your business before and already exists in SleekFlow.
    • SleekFlow will merge the form submission with the existing contact based on the phone number and email address.
    • Once merged, you can continue to update the contact using action nodes, including:
      • Phone number
      • Email
      • Name
      • Message submitted by the customer  (e.g., via SMS AI Growth Widget)
        
    • To set up this flow:
      • Once you have selected the “Contact form received” trigger node, select “Update contact” action node, 
        
      • In the “Property” field, select the contact property you would like to update
      • In the “New value” field, click on the icon in the “Contact identifier” field
      • A pop-up modal will appear. Go to the “Contact property” tab on the left, and look for “Contact form” related field to update

Set up “AI Growth Widget contact form received” trigger node

1. Click on the Contact form received trigger node to open its node form, which will appear on the right side of the screen
2. The node form contains the following field for you to set up the trigger:
   
   1. Filter tab
      1. Enrollment conditions: When toggled on, you can set specific conditions at the “Filter” tab that the customer must meet in order to be enrolled into the flow