Social media related trigger nodes let you automate workflows based on end-customer interactions on platforms like Facebook and Instagram, such as when someone comments on a post.

In this article, we’ll walk you through how to set up the “Post comment received” trigger so you can engage customers in real time and reduce manual follow-up.

Post comment received 

The Post comment received trigger starts a flow when a comment is posted on one of your Facebook/IG page’s posts. This can be used to engage with your audience automatically (e.g., replying to comments, sending follow-up messages, or adding tags to contacts).

1. Click on the Post comment received trigger node to open up its node form, which will appear on the right side of the screen

2. The node form contains the following fields for you to set up the trigger:

• Setup tab
  • Page: Select the connected Facebook/IG page you want to monitor
  • Content: Select whether to trigger on “All posts” or on a “Specific post”
    • All post: The workflow will trigger whenever a comment is left on any post published by the selected page
    • Specific post: The workflow will trigger only when a comment is made on a particular post you choose. After selecting this option, a dropdown will appear where you can search and select the specific post from your page.

• Filter tab
  • Enrollment conditions: When toggled on, you can set specific conditions at the “Filter” tab that the customer must meet in order to be enrolled into the flow. For example:
    • You could trigger only if the comment contains a certain keyword using the “Comment” variable and “Contains” operator.

After this, you can add any action or follow-up you need. For example, reply to the customer’s comment, send them a direct message, or add labels and lists to organize contacts for future retargeting.